Edu Perfectus representative e-commerce website design collage with hero section and student gallery

Leader in personalized education in Lithuania

ABOUT THE CLIENT

Field
Education
Year
2024

eduPERFECTUS – leaders in personalized education in Lithuania. The company specializes in individualized training and career counseling for young people and adults. All services are tailored to the specific needs of individuals or organizations, and the content is developed by experienced consultants using advanced methodologies and patented teaching principles. This is a brand that values clear goals, results, and sustainable individual progress.

You can view it at: https://eduperfectus.lt/

Tablet mockup with "High School Abroad" page design

Challenge / Problem

  • The company sought to renew itself, position its services more clearly, and strengthen trust among parents, teachers, and adult students;
  • It was necessary to create a clear and simple e-commerce path that would allow services to be easily found and purchased;
  • A significant challenge was the lack of autonomy—the team wanted to have a block system based on the website builder principle, allowing them to independently create pages, change content, expand the structure, and quickly respond to market needs. Therefore, a solution was needed that would not only be aesthetically pleasing, but also flexible, modular, and adapted for quick administration.

Process

01
Consultation
02
Needs analysis
03
Strategic session
04
Design
05
Programming
06
Launch
Interactive gallery of Edu Perfectus student moments with photos of sports and academic life

Decision

  • Strategic workshops and positioning refinement. We started with strategic sessions, during which we refined the positioning direction of eduPERFECTUS. We analyzed competitors, audiences, and value propositions to clearly highlight the benefits of the services and their importance to parents and young people. This process resulted in a clear communication line and market differentiation.
  • Complete UI/UX design with a modular system. We created a new user experience focused on easy navigation and clear understanding of services. One of the key elements was a comprehensive design system and a modular, block-based structure that allows the client to independently create and modify pages. In the UI part, we conveyed a personalized but accessible “premium” feel, took care of the selection of visual material, and implemented a smooth e-commerce UX.
    We implemented all front-end and back-end programming, prepared modular blocks, e-commerce functions, and an administrative environment so that the team could easily manage content, create new pages, and quickly respond to changing needs. We also ensured a smooth launch and the necessary technical settings.
Edu Perfectus web part with service milestones and school choice offers

Results

  • Increased user engagement. Visitors spend more time on the website, browse content more actively, and find services relevant to them more easily.
  • Higher number of service inquiries and purchases. After launch, there was a clear increase in both consultation requests and e-commerce purchases.
  • Clearer service offering and greater trust. Customer feedback shows that the new design has helped to clarify the services provided by eduPERFECTUS and strengthened the credibility of the brand.
  • Greater internal autonomy. The modular block system has enabled the team to create pages themselves, edit content, and respond quickly to changing needs.
Phone frame
Edu Perfectus mobile version drop-down menu with service categories and contact block
A snippet from the Edu Perfectus page about camps abroad with the main offer and benefits
Edu Perfectus camps web part with process steps and camp categories

Result

91
Accessibility
100
Good practices
100
SEO

customer feedback

"We were impressed by their ability to combine creativity with strategic thinking. Bright Projects not only completed the tasks, but also helped us take a fresh look at the structure of our services and communication."

Rytis Jurkėnas. CEO, UAB Edu Perfectus
Rytis Jurkėnas CEO, UAB Edu Perfectus

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