Evergetikon is a natural cosmetics brand from Crete, born from sunlight, Greek flora, and generations of experience, but the old website did not reflect this.

Main challenges:

• The homepage did not resemble e-commerce and did not clearly communicate the value of the product.
• The unique angle of the brand – its Greek origins, natural philosophy, and holistic approach to beauty – did not come across.
• The product packaging is colorful, authentic, and distinctive, but the UI design failed to balance naturalness with modernity.
• The client plans to expand throughout the Baltic region — they needed a website that could grow alongside their business.
• Overall impression — lacked professionalism, clarity, and a conversion-friendly structure.

• During the strategic workshops, we identified two main directions for Evergetikon:
  • nature-inspired minimalism – clean lines, calm tones, visual air and space;
  • The authenticity of Cretan culture lies in its warmth, people’s connection with nature, and traditions of handicrafts.
• The goal of the design was not to contrast the colorful authentic packaging with the modern website UI, but to create a calm, professional background that would allow the products to shine.
• We built a modern e-commerce platform from scratch.
• We have implemented payments, merchandise management, product filters, and categories.
• We have prepared an SEO-friendly structure for future development.
• We have implemented a newsletter system.