EXOCLASS is a smart activity management system designed for organizers of clubs, academies, and educational activities. The platform automates registration, payments, attendance tracking, and daily administrative processes, allowing managers to devote more time to the community and the quality of activities.

Main audience: club and academy managers looking to grow their business, get rid of messy Excel files, and introduce reliable, modern process management.

Before the new representative website was launched, EXOCLASS faced several critical problems:

• A value that is difficult to communicate. Club leaders often distrust systems, are afraid to learn new tools, and are indifferent to the promises of “automation.” The old website failed to clearly show how EXOCLASS solves their everyday problems.
• Few leads and low conversion rates. The information was fragmented, lacking visual examples, system screens, and context for features.
• There was no brand book or consistency in style. The existing logo and a few visual elements were not enough to create a reliable image across the entire website.
• Content creation required programmers. The marketing team was unable to independently create new landing pages, feature presentations, or SEO content. This slowed growth and increased costs.
• An SEO strategy was required. The goal was to attract club leaders from different fields (sports, languages, arts, technology, etc.), which necessitated a content architecture that would enable personalized communication.

We needed a solution that would be clear, reliable, easily expandable, SEO-friendly, and easy to manage without programmers.

• We thoroughly analyzed the concerns and resistance to technology expressed by club leaders.
  We researched the market and competitors and identified gaps in communication. We created a structure that clearly shows the problem → solution → real benefit. We highlighted the main value proposition: less administration, more lessons.
• We have created a library of modular blocks for creating new pages without the involvement of a designer. The style maintains an innovative, reliable, and clear tone.
• A fully editable set of blocks has been created: for landing pages, SEO content pages. EXOCLASS marketing can create new pages, test content, and respond quickly to market needs.
• Full programming.