From a textile factory to an innovation center

ABOUT THE CLIENT

Customer
Materija
Field
Interior
Year
2024

Materija is an interior gallery and showroom-style space where the business world breaks away from conventional concepts.
Here, in the historic Drobė factory, interior goods, design services, creative workshops, and events come together under one roof.

Challenge / Problem

The material had no digital starting point—there was no platform that could clearly present the gallery’s concept, the structure of the spaces, the tenants, and the spirit of the place itself.

It was important for the business:

  • present a new, multi-level interior gallery;
  • demonstrate the ever-growing potential of the Drobė factory;
  • reveal the possibilities of renting premises and the unique character of the spaces;
  • provide visitors with a simple way to understand where Matter is and how to get there.

 

And consumers needed:

  • clear and logical layout of the premises;
  • understand the concept of the gallery;
  • a convenient way to contact us about renting space.
Phone frame
Phone screen content

Process

01
Consultation
02
Needs analysis
03
Information architecture
04
Design
05
Programming
06
Maintenance

Decision

  • UI/UX design – we identified two main audiences: visitors and businesses. We added clear navigation. Minimalist, architectural aesthetics in line with the brand book direction.
  • Interactive floor plan – allows you to explore available spaces and submit a rental inquiry immediately.
  • Video generation with AI tools – to convey the mood of the gallery, we created subtle, aesthetic AI-generated videos that match Materija’s identity and architectural mood.
  • Full programming.

Result

  • The material has a clear, representative digital identity that fully corresponds to the identity of the physical space.
  • The interactive map of spaces helped simplify communication with potential tenants.
  • Visitors to the Drobė factory finally have a simple and visually appealing way to explore the new gallery.
  • The tools developed for Materija provide a solid foundation for further growth and digitization of rental processes.

Result

84
Accessibility
100
Good practices
100
SEO

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