Robotics Academy is the No. 1 technological education institution in Lithuania, fostering children’s creativity, technological skills, and a healthy relationship with technology. After updating the brand identity, it became necessary to fundamentally rethink the representative website so that it would correspond to the new direction, scale, and audience expectations.

The Robotics Academy has revamped its visual identity, making it more technological, modern, and mature. The previous website no longer reflected the new brand book, the size of the organization, or the clear structure needed by parents looking for clubs or camps for their children.

• Adapt a new, technological identity for the representative website.
• Simplify navigation for parents so that it is easy to find clubs, camps, and the most important information.
• Clearly present mentors as one of the key distinguishing features of the Robotics Academy.
• Make clear, easy-to-scan cards for clubs and camps.
• Enable registration or leave contact details during off-season periods.
• Simplify the structure of administrative and informational pages.

Key aspects of the decision:

• Brandbook integration into WEB – the entire visual mood, colors, typography, and graphics adapted to the new technological identity.
• Clear information structure for parents – easy to find clubs, camps, FAQs, and registration information.
• Club and camp cards – structured, easy to compare, and tailored for quick decision-making.
• Mentor spotlight – highlighting the people who create value and experience for children at the academy.
• Registration and waiting lists – an opportunity to generate interest even during the off-season.
• Simplified administrative pages – clearer presentation of content without redundant information.

A representative website has been created, which:

• Clearly communicates the mission and values of the Robotics Academy.
• In line with the updated, technological direction of the brand.
• Helps parents find the information they need and register more quickly.
• Strengthens confidence in the academy as a professional, large-scale educational organization.