eduPERFECTUS – leaders in personalized education in Lithuania. The company specializes in individualized training and career counseling for young people and adults. All services are tailored to the specific needs of individuals or organizations, and the content is developed by experienced consultants using advanced methodologies and patented teaching principles. This is a brand that values clear goals, results, and sustainable individual progress.

• The company sought to renew itself, position its services more clearly, and strengthen trust among parents, teachers, and adult students;
• It was necessary to create a clear and simple e-commerce path that would allow services to be easily found and purchased;
• A significant challenge was the lack of autonomy—the team wanted to have a block system based on the website builder principle, allowing them to independently create pages, change content, expand the structure, and quickly respond to market needs. Therefore, a solution was needed that would not only be aesthetically pleasing, but also flexible, modular, and adapted for quick administration.

• Strategic workshops and positioning refinement. We started with strategic sessions, during which we refined the positioning direction of eduPERFECTUS. We analyzed competitors, audiences, and value propositions to clearly highlight the benefits of the services and their importance to parents and young people. This process resulted in a clear communication line and market differentiation.
• Complete UI/UX design with a modular system. We created a new user experience focused on easy navigation and clear understanding of services. One of the key elements was a comprehensive design system and a modular, block-based structure that allows the client to independently create and modify pages. In the UI part, we conveyed a personalized but accessible “premium” feel, took care of the selection of visual material, and implemented a smooth e-commerce UX.
  We implemented all front-end and back-end programming, prepared modular blocks, e-commerce functions, and an administrative environment so that the team could easily manage content, create new pages, and quickly respond to changing needs. We also ensured a smooth launch and the necessary technical settings.